The Big Picture, from WhatIs.com

Tuesday, August 29, 2006

Mobisode

A mobisode is an episode of a television program, usually of short duration, that has been optimized for viewing on a mobile platform, like a cell phone, video iPod or PDA. Mobisodes may be distributed through a third-party application, like the iTunes Music Store, downloaded from the content creator's Web site (usually the network that created the show) or directly through a mobile device with a suitable broadband connection.

An example of a mobisode is the exclusive content (24: Conspiracy) the Fox Broadcasting Company created for the crime drama 24. These mobisodes were intended to tease prospective viewers and draw them into the broadcast version. While the term "mobisode" has been trademarked by Fox, other broadcasters have created similar experimental content. As more viewers move to 3G wireless services and mobile handsets with improved video capabilities, viewership of mobisodes by commuters seeking timeshifting and placeshifting abilities for content is likely to increase dramatically.

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