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Monday, August 21, 2006

Fake news

Fake news has been popping up, well, in the news recently. According to SourceWatch, fake news "has become synonymous with government and corporate sponsored pre-packaged news provided as video news releases (VNRs) and audio news releases (ANRs) to news outlets."
While paid endorsements are nothing new, advertisements for products or services read by actual news anchors and reporters within authentic-looking studio sets have been released online by many stations, further blurring the lines between news, "advertorials" and paid content.

Slashdot has a wide-ranging discussion of fake news, stemming from an investigation by the FCC of "video news releases" at U.S. TV stations. Here's a Word .doc of the FCC press conference earlier this year.


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