The Big Picture, from WhatIs.com

Tuesday, August 01, 2006

Advervlogging

As the use of online video grows, from YouTube to Amazon, the NYTimes, CNET, MySpace, AOL and, of course, YouTube, it's inevitable that providers and companies will look for ways to monetize the tide of user-generated content. Part of that content, however, will not be pure art.

Enter the "advervlog".

It's video + blogging + RSS + advertising rolled up into one, where a user creates video pitching a product or service and hosts the content on his or her own site.

Here's an example, at rolliesfollies.com.

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